The process to qualify a lead is

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To generate leads on LinkedIn, mainly for BB companies , for example. Instagram can also be a good source of leads. Through these channels some interesting data can be collected such as: ADVERTISEMENT how many links have been clicked in messages and posts, the time that a user has spent consuming the content received, and how many emails were read or directed to the spam box. Likes, comments on the blog, shares, among others, are also important metrics for qualifying a lead . In short, customers who have a higher level of engagement will be more likely to make a purchase . These are the consumers for whom you should

dedicate specific and in-depth content. After all, they have already revealed interest in Chinese Australia Phone Number List the topic and have proven to have problems for which your company has the solution. Knowing the exact moment to make an offer can be the difference between closing a business and user disinterest. How to qualify a lead? The process to qualify a lead is delicate and may involve a series of tests until your company finds the best model. There is no rule, since this will depend on your product or service , the market and how much you are willing to invest. On the other hand, some strategies have been shown to be more efficient than others. With





a good relationship between cost and benefit, content marketing has proven to be the best strategy for both generating and qualifying a lead. In addition to showing your product, you will be educating your customer about the problem and its solution. This means a consumer much more committed to your brand and willing to spend. This process of qualifying leads is called lead scoring. Score, in English, means score. And a lead qualified by the Marketing team is known as an MQL . Therefore, lead scoring is a scoring system that classifies MQLs into ca