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These are queries in which users search for a specific site, such as "Amazon," "Rakuten," or "google." Informational query (information type) This is a query for the purpose of gathering information. People search for something like ``Okinawa temperature,'' ``fashion trends,'' or ``Shibuya ward weather.'' In this case, "Okinawa tourism" is an informational query. This is a query to search for information necessary for sightseeing in Okinawa. Transactional query (transaction type) This is a query for the purpose of trading something. You search for something like ``Shibuya Ward Rental'', ``Fashion Mail Order'', ``Brand Purchase'', etc. for the purpose of doing some kind of transaction. So, assuming you are a web person running a travel portal site, how should you approach them? Let's look at it from the perspective of a new web staff member who was given the mission of ``high ranking on travel pages specializing in Okinawa.
Sites ranking highly for the keyword “Okinawa travel” Google search results Looking Oman Phone Number Data at the characteristics of the top-ranked sites, we find that major travel agencies and comparison sites are ranked high, and they provide answers to users who are looking for a specific travel plan. You can see that the page you are on is ranked. Search for tours Recommended tour ranking Specific tour amount and contents Recommended hotels Looking at the content, the above is the main focus. Basically, it can be said that sites that have a large number of tour options and allow users to choose according to their preferences are ranked high. Sites that rank high for the keyword “Okinawa tourism” So what should you do if you want to target "Okinawa tourism" as a related keyword? If you look at the trends of the top-ranked pages, the search results will be completely different from those for "Okinawa travel.
Articles introducing tourist spots photos of tourist spots Recommended order of sightseeing spots (ranking) Hidden spot There is almost no information on tours or hotels, and there are articles like ``Top 10 Tourist Spots in Okinawa'' that introduce specific sightseeing spots. 8 out of 10 articles are "○○ selection" articles. None of the major travel agencies and comparison sites that were ranked highly for "Okinawa Travel" are ranked here. Why are similar search queries so different? At first glance, "Okinawa travel" and "Okinawa sightseeing" seem to have a high affinity and similar meanings, but from Google's perspective, they are completely different types of keywords. So where does the difference come from? That is the " difference in purpose " of users. While "Okinawa Travel" is for users who are specifically planning a trip, their ultimate goal is to "decide and apply for a tour," while "Okinawa Tourism" is for users who are planning a trip specifically to decide on and apply for a tour.
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發表於 17:35:25