Engagement bait: be careful with this strategy on Facebook

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If you are consciously or not following an engagement bait tactic in your digital marketing strategy on Facebook, you should know that it is not a good idea to continue with it. This is because the social network has begun to penalize all those pages that request interactions from its users, relegating these publications from the News Feed.

What exactly is engagement bait?
Engagement bait is a strategy that is included in the digital marketing plan of many Facebook pages . In Spanish, it could be translated as “action hook” and would have many similarities with calls to action.

This technique tries to unsubtly encourage the interactions of users of a page with all the publications it contains. The goal is to get posts with a lot of interaction, so that the Facebook algorithm considers them relevant and positions them well in the news section. This is achieved through imperative phrases that ask the user to comment, share or tag other people.

Types of engagement bait
There are different types of engagement bait Mexico Mobile Number List techniques to achieve that desired interaction from the user:

Tag bait. It consists of encouraging the user to tag their friends so they can see the publication. It can also be raffles or contests, Facebook does not make an exception for them.
Vote bait. In this case, it is about using the different reactions offered by the social network to serve as votes. The most common thing is to put four photos and each one of them corresponds to one of the reactions (I like it, I love it, it saddens me...).
Share bait. Convince the user to share the post for some purpose or simply indicating that they can help promote it.



Comment bait. Inciting comments to be posted without them having a purpose. Many times it is requested to comment several times and this causes the user to block this action.
React bait. Again, the use of Facebook reactions to indicate whether a post or photo is liked or loved.
How will Facebook penalize engagement bait?
Fooling Facebook's algorithm is becoming more and more complicated, as the social network penalizes those pages that display posts with excessive unnatural interaction.

The purpose of Facebook is to make real social conversations more relevant. These will be the ones that have priority in the News Feed section, relegating fraudulent pages to minimal positions or, directly, not appearing in the news section.

This is achieved with an improvement to the algorithm, which detects these bad practices in up to 23 different languages . It also acts in the audio of the videos, given the notoriety that this type of audiovisual content has on the social network.