The process of making the desired action

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Conversion: When a visitor performs a specific action in your website, it’s termed as a conversion.
Action: An action can be any activity or transaction you want your visitor to perform. It could be signing up for your newsletter, buying your (or a promoted) service, subscribing to your social channel, etc.
Conversion Rate: Take the number of people who convert and divide them by the total number of visitors to your site. For example, if your site has 1000 visitors, of which 50 convert, then you have a conversion rate of 5%.
Conversion Rate Formula

Conversion Funnel: The sequence of actions performed by a visitor to transform Country Email List into a customer. (A customer in this context is someone who performs your desired action)
A simple conversion funnel

Call to Action (CTA): It’s the button that visitors should click to perform the desired action. It could be anything from “Buy Now”, “Signup for a free trial” or creative ones like “See why you’re losing money”. Bounce Exchange Bounce Exchange is one of the frontiers in exit-intent tech. The buttons you see are the CTAs.



Key Pointers
Moving on, here are some basic guidelines for CRO, borrowed from Neil Patel (a well known analytics expert).

Your CRO efforts should be directed toward scoring more conversions – i.e. increasing the conversion rate.
CRO isn’t based on what you want. It’s about putting yourself in your visitors’ shoes and thinking from their perspective. It’s  for your visitor as easy and trustworthy as possible.