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Such a tool collects, stores, protects and processes data so that you can use it to create a personalized experience. First choose a DMP before you start with dynamic content. There are many platforms to choose from, well-known ones are: SAS Software, Oracle, OnAudience, Adobe Audience Manager and SAP. Faster content creation with AI As I wrote before, marketers are investing massively in marketing technology , even more than in other areas that are important to marketers. Such as media, marketing personnel and the use of agencies.
This also includes artificial intelligence (AI). Thanks to AI, you can respond much better to the needs of your audience and write a blog even faster. For example, you can read this article in a few minutes, but writing this text took quite some time. You don't have to, now that photo editor content generators like Artical Forge, GrowthBar, Jarvis, Writesonic, Kafkai, and AI Writer are on the market. Thanks to these kinds of tools, a text is automatically created. AI can also do the preliminary work for the writer.
It can extract data from analytical programs such as Google Analytics, and then make suggestions and recommendations based on the data found. That way you know much better which topics your audience finds interesting. You can also use this information to create new content. This is also useful from a SEO point of view, because by analyzing data you also know which topics rank better on Google. As mentioned, content creation is a lot faster thanks to AI. This allows you to write more texts or you have time for other activities. More and more marketers are using bots in marketing.
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