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Strengthen each other, bringing the expected results in the form of increased sales and brand visibility on the Internet. Using Google tools to monitor the effects of combined remarketing and SEO Combining remarketing and search engine optimization (SEO) strategies is a powerful tool in a digital marketer's arsenal. However, in order to fully use their potential, it is crucial to monitor and analyze the results obtained. Google tools , such as Google Analytics and Google Search Console , are invaluable in assessing the effectiveness of your actions.
Google Analytics in the main role Google Analytics allows for detailed analysis of website traffic and user behavior, which is essential in assessing the accuracy of targeted remarketing activities. Thanks to this tool, we gain information about how users who previously visited the website (and were marked Phone Number List with remarketing cookies ) react to the re-display of ads. Segregation of traffic gained through SEO and remarketing allows you to understand how these strategies influence each other and which channel brings better sales results or higher engagement rates.
The intriguing role of Google Search Console In turn, Google Search Console provides information about the website's visibility in Google search results, which is fundamental for assessing the effectiveness of SEO activities. Monitoring changes in the positioning of keywords for which the website is optimized allows you to react quickly in the event of unexpected drops. Increases in the ranking may also be a confirmation that combined SEO and remarketing activities bring additional benefits, such as a higher CTR (click-through rate) or improved ROI (return on investment).
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