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Understanding how to deal with digital evolution is essential to prepare for new challenges. In less than two years, companies have had to deal with the COVID- pandemic, with greater attention to privacy and with new, more restrictive regulations on user profiling. All elements that shake the foundations of the certainties held so far by corporate marketing experts. Keeping up with the times is the only possible alternative to not lose market share. Are you sure that the strategies you have adopted so far are still suitable for the new frontiers of PPC in ? A few but clear trends on the future of pay-per-click can help you ride the change.
What we cover in this article: How to rethink paid search The rules to follow for effective PPC PPC's ally: SEO Being competitive means keeping up with changes ppc-seo-how-to-integrate them How to rethink paid search Since its introduction, paid search seemed to be seo expater bangladesh ltd the panacea for every ill. With all due respect to the ROI indicator. But now it is essential to rethink how to make the most of the paid advertising tool. For several factors. will likely be the last year that companies will be able to rely on third-party cookies to collect information about potential customers.
Increasing attention to the relationship between promotional needs and privacy protection has led to increasingly stringent regulations on the use of personal data most recently the GDPR, the General Data Protection Regulation . The web giants have followed this path, from a more ethical perspective and respectful of user privacy. The most immediate result is a return to enhanced first-party cookies . It means that companies and expert marketers will have one less precious arrow in their bow. But is also notable for the shift from expanded text ads ETAs to responsive search ads RSAs.
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